{"id":6320,"date":"2019-04-08T13:24:00","date_gmt":"2019-04-08T13:24:00","guid":{"rendered":"https:\/\/www.viadirect.com\/?p=6320"},"modified":"2022-01-28T15:28:58","modified_gmt":"2022-01-28T15:28:58","slug":"france-klepierres-portet-mall-uses-viadirect-interactive-wayfinding-kiosks","status":"publish","type":"post","link":"https:\/\/viadirect-preprod.wylog.com\/fr\/france-klepierres-portet-mall-uses-viadirect-interactive-wayfinding-kiosks\/","title":{"rendered":"PORTET MALL"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pr\u00e8s de Toulouse, le centre commercial Kl\u00e9pierre de Portet sur Garonne s\u2019appuie sur 4 bornes interactives ViaDirect pour guider ses visiteurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Situ\u00e9 en Occitanie dans le d\u00e9partement de la Haute-Garonne \u00e0 20 minutes au sud de Toulouse, le plus grand centre commercial de l\u2019agglom\u00e9ration de Toulouse a commenc\u00e9 son activit\u00e9 dans la r\u00e9gion en 1972 en tant qu\u2019hypermarch\u00e9 Carrefour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9am\u00e9nag\u00e9 plusieurs fois avec, notamment, la cr\u00e9ation d\u2019une galerie marchande autour de l\u2019enseigne Carrefour, l\u2019ensemble se rebaptise \u00ab Centre commercial Portet \u00bb en 2013 avant d\u2019\u00eatre enti\u00e8rement r\u00e9nov\u00e9 en 2017.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outre les fonctions d\u2019information et d\u2019orientation adapt\u00e9es aux besoins du Centre commercial Portet, ViaDirect a fourni pour la premi\u00e8re fois sur ses bornes un programme interactif complet de fid\u00e9lit\u00e9 destin\u00e9 \u00e0 la client\u00e8le (lire ci-contre). Des jeux \u00e0 th\u00e8mes permettent \u00e9galement de participer \u00e0 l\u2019animation du centre en fonction des p\u00e9riodes : No\u00ebl, St Valentin, P\u00e2ques\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ViaDirect \u00e9quipe les centres commerciaux du groupe Kl\u00e9pierre avec ses solutions interactives d\u2019orientation depuis 2015.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 cette confiance renouvel\u00e9e, celui de Portet sur Garonne fonctionne avec 4 bornes interactives au mobilier sp\u00e9cialement dessin\u00e9 pour les centres g\u00e9r\u00e9s par la fonci\u00e8re Kl\u00e9pierre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La surface marchande totalise 49 000 m2, compte 111 enseignes, vers lesquelles dirigent les bornes ViaDirect, et 4 200 places de parking. Quatre lignes de bus r\u00e9gionaux y conduisent.<\/span><\/p>\n<h4><strong>La suite logicielle ViaDirect du Centre commercial Portet de Kl\u00e9pierre comprend\u2026<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan 3D interactif int\u00e9gral des 49 000 m2 du centre commercial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envoi de l\u2019itin\u00e9raire individuel par SMS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recherche par th\u00e8me (Alimentation, Beaut\u00e9, Enfants\u2026) et par ordre alphab\u00e9tique parmi les 111 boutiques, restaurants et services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NOUVEAU: Inscription via les bornes au programme de fid\u00e9lit\u00e9 du centre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affichage des bons plans et offres fid\u00e9lit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 jeux th\u00e9matiques modulables en fonction des p\u00e9riodes : No\u00ebl, St Valentin, P\u00e2ques\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information sur les horaires, cartes cadeaux et parkings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menus en langues fran\u00e7aise et anglaise.<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Near the city of Toulouse, Kl\u00e9pierre&#8217;s Portet shopping mall is using 4 ViaDirect interactive kiosks to guide its 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