{"id":6269,"date":"2018-04-25T12:48:00","date_gmt":"2018-04-25T12:48:00","guid":{"rendered":"https:\/\/www.viadirect.com\/?p=6269"},"modified":"2022-05-02T13:14:08","modified_gmt":"2022-05-02T13:14:08","slug":"department-store-printemps-paris-haussmann-viadirect-wayfinding-solution-jcdecaux","status":"publish","type":"post","link":"https:\/\/viadirect-preprod.wylog.com\/fr\/department-store-printemps-paris-haussmann-viadirect-wayfinding-solution-jcdecaux\/","title":{"rendered":"PRINTEMPS HAUSSMANN"},"content":{"rendered":"<p>JCDecaux, the world&#8217;s leading outdoor advertising company, is equipping its advertising displays in the Printemps Haussmann shop with ViaDirect tactile wayfinding software.<\/p>\n<p>This flagship shop of the Printemps group, an emblematic department stores&#8217; in the capital, is spread over 3 buildings with a total of 27 floors and 44,000 m2 dedicated to shopping, customised services such as private lounges, and also to restaurants.<br \/>\nLocated in the heart of Paris, it is a must for demanding customers looking for the Parisian spirit.<br \/>\nMainly positioned in the fields of fashion, luxury, beauty but also weddings, it is full of brands such as the major international luxury brands.<\/p>\n<p>In order to make its space more dynamic and to better guide its many daily tourists, the centre has installed the ViaDirect solution.<\/p>\n<p>Eight elegant digital displays were deployed in a dual-screen version: one for advertising displays, the other tactile for customer orientation.<br \/>\nThis installation, the third collaboration between JCDecaux and ViaDirect after the installation of interactive kiosks at City Center and Villaggio (Doha, Qatar), underlines the growing interest in offering digital services coupled with digital advertising campaigns.<\/p>\n<p>A digital proposition in French and English was designed in collaboration with the Printemps and JCDecaux teams, taking into account the characteristics of a department store.<\/p>\n<ul>\n<li><strong>The other standard ViaDirect features were activated:<\/strong><\/li>\n<\/ul>\n<p><strong><br \/>\n<\/strong>Real-time 3D multi-level people guidance<br \/>\nMulti-floor tactile map<br \/>\nSearch by theme and destination<br \/>\nPredictive brand search by keywords<br \/>\nRich, animated user interface<br \/>\nDisplay of visual information<br \/>\nInterfacing with external data feeds (updating of brands)<br \/>\nReal-time monitoring of equipment and incident management at H+2.<\/p>","protected":false},"excerpt":{"rendered":"<p>JCDecaux, n\u00b01 mondial de la communication ext\u00e9rieure, \u00e9quipe ses mobiliers publicitaires du magasin Printemps Haussmann du logiciel d\u2019orientation tactile ViaDirect.<\/p>\n<p>Ce fer de lance du groupe Printemps, grand magasin embl\u00e9matique de la capitale, est r\u00e9parti sur 3 b\u00e2timents pour un total de 27 \u00e9tages.<\/p>\n<p>Huit \u00e9l\u00e9gants mobiliers digitaux ont \u00e9t\u00e9 d\u00e9ploy\u00e9s en version double \u00e9cran : un pour l'affichage publicitaire, l'autre tactile pour l'orientation des clients.<\/p>","protected":false},"author":3,"featured_media":9455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Printemps Haussmann, Paris mall is now equipped with wayfinding solution<\/title>\n<meta name=\"description\" content=\"JCDecaux, n\u00b01 worldwide in outdoor advertising, has fitted advertising hoardings in Printemps Haussmann with ViaDirect wayfinding solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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