{"id":6211,"date":"2020-04-08T12:05:00","date_gmt":"2020-04-08T12:05:00","guid":{"rendered":"https:\/\/www.viadirect.com\/?p=6211"},"modified":"2021-12-01T14:02:07","modified_gmt":"2021-12-01T14:02:07","slug":"viadirect-redesigns-wayfinding-software-markthal-shopping-mall-netherlands","status":"publish","type":"post","link":"https:\/\/viadirect-preprod.wylog.com\/fr\/viadirect-redesigns-wayfinding-software-markthal-shopping-mall-netherlands\/","title":{"rendered":"MARKTHAL SHOPPING MALL"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En 2017, ViaDirect installait son logiciel 3D d\u2019orientation et d\u2019information dans le centre commercial Markthal \u00e0 Rotterdam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Du fait du changement de l\u2019identit\u00e9 digitale du centre, ViaDirect a mis \u00e0 jour le logiciel ainsi que le hardware des 5 kiosks existants !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout le logiciel a ainsi \u00e9t\u00e9 repens\u00e9 afin d\u2019avoir un rendu actualis\u00e9 correspondant \u00e0 la nouvelle image de ce centre tr\u00e8s particulier, appartement \u00e0 la fonci\u00e8re Kl\u00e9pierre. De plus, une partie du hardware a \u00e9t\u00e9 remplac\u00e9e sur les kiosks existants pour am\u00e9liorer la performance de ses derniers.<\/span><\/p>\n<p>The Markthal complex is a dual-use building, with a residential and a commercial part.<br \/>\nIt consists of 4,600 m2 of commercial space with about 100 fresh food stands, 1,600 m2 of restaurant space with 15 food stores and 8 restaurants and also 228 apartments. The Markthal center also has an underground parking lot with about 1,000 spaces.<\/p>\n<p>The inner facade of the Markthal is covered with a giant illustration, measuring 11,000 m2. This work is inspired by Dutch paintings, among others, which makes it a remarkable work.<br \/>\nThis shopping mall has won different architecture awards due to its futuristic and innovative design.<\/p>\n<h4><strong>ViaDirect wayfinding software for Markthal shopping mall includes :<\/strong><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"> Plan 3D tactile multi-\u00e9tages guidant les personnes vers les destinations souhait\u00e9es<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Affichage des donn\u00e9es sur le transport public environnant en temps r\u00e9el<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Ev\u00e8nements et promotions du centre commercial<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Recherche des boutiques par ordre alphab\u00e9tique et par th\u00e8me<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Recherche par cat\u00e9gories de boutiques, restaurants et commodit\u00e9s (beaut\u00e9 &amp; sant\u00e9, alimentation et boissons, cadeaux et souvenirs, activit\u00e9s\u2026)<\/span><\/li>\n<\/ul>\n<h4><strong>About ViaDirect :<\/strong><\/h4>\n<div class=\"elementor-element elementor-element-bbe40c0 vd-header-content elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"bbe40c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">ViaDirect est la solution leader d'information et d\u2019orientation.<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-bbe40c0 vd-header-content elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"bbe40c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">Present in 35+ countries, we help millions of people find their way in thousands of different places, whether shopping centers, airports, department stores, hospitals, universities, stations, cruise ships, i-townships, or even theme parks.We set up digital signage kiosks to allow your customers to better orient themselves and thus obtain a better customer experience.<\/div>\n<\/div>\n<div><\/div>\n<div>Our product is composed of a furniture, designed in France, with multiple designs, and an innovative software with many features such as a 3D map and transmission of key information, for your business.<\/div>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>As part of the digital identity renovation of the Markthal mall in Rotterdam, ViaDirect redesigned the center&#8217;s software and hardware&#8230;<\/p>","protected":false},"author":3,"featured_media":9805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ViaDirect redesigns its wayfinding software for NEW Markthal Mall image<\/title>\n<meta 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