{"id":6184,"date":"2019-01-15T09:05:00","date_gmt":"2019-01-15T09:05:00","guid":{"rendered":"https:\/\/www.viadirect.com\/?p=6184"},"modified":"2022-03-09T15:48:22","modified_gmt":"2022-03-09T15:48:22","slug":"china-beijing-mcube-mall-using-viadirect-3d-wayfinding-solutions","status":"publish","type":"post","link":"https:\/\/viadirect-preprod.wylog.com\/fr\/china-beijing-mcube-mall-using-viadirect-3d-wayfinding-solutions\/","title":{"rendered":"M\u2219CUBE MALL"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Au c\u0153ur de P\u00e9kin, le centre commercial M\u2219Cube utilise les solutions d\u2019orientation 3D ViaDirect.\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En collaboration avec ses partenaires locaux en Chine, ViaDirect a install\u00e9 au M\u2219Cube de P\u00e9kin sa suite logicielle d\u2019orientation 3D et d\u2019informations dans un ensemble constitu\u00e9 d\u2019une borne horizontale et de trois totems verticaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour la premi\u00e8re fois, l\u2019interface d\u00e9velopp\u00e9e par ViaDirect s\u2019adapte automatiquement \u00e0 l\u2019orientation (horizontale ou verticale) des \u00e9quipements retenus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les 4 bornes interactives guident et informent en temps r\u00e9el les visiteurs du centre commercial M\u2219Cube de P\u00e9kin \u00e0 travers ses 39 000 m2 r\u00e9partis sur 9 niveaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00e9r\u00e9 par la fonci\u00e8re <\/span><a href=\"https:\/\/www.kwgproperty.com\/\"><b>KWG Property<\/b><\/a><span style=\"font-weight: 400;\"> et con\u00e7u par le cabinet hollandais d\u2019architecture contemporaine <\/span><a href=\"https:\/\/www.mvrdv.nl\/\"><b>MVRDV<\/b><\/a><span style=\"font-weight: 400;\">, le spectaculaire centre commercial <\/span><a href=\"https:\/\/www.kwgproperty.com\/projects\/land_ShoppingMall_item\/195.htm\"><b>M\u2219Cube de P\u00e9kin<\/b><\/a><span style=\"font-weight: 400;\"> a ouvert en 2018 dans le quartier d\u2019affaire traditionnel de Chongwenmen \u00e0 proximit\u00e9 de la station Chongwenmen au croisement des lignes 2 et 5 du m\u00e9tro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fond\u00e9e en 1995 et cot\u00e9e \u00e0 la bourse de Hong Kong depuis 2007, la soci\u00e9t\u00e9 fonci\u00e8re <\/span><a href=\"https:\/\/www.kwgproperty.com\/\"><b>KWG Property Holding Limited<\/b><\/a><span style=\"font-weight: 400;\"> a \u00e9t\u00e9 reconnue en 2017 comme faisant partie des 50 meilleurs d\u00e9veloppeurs immobiliers en Chine. Apr\u00e8s les centres commerciaux Ufun de <\/span><a href=\"https:\/\/www.viadirect.com\/en\/news\/china-viadirects-3d-wayfinding-solution-now-installed-ufun-mall-shanghai\"><b>Shanghai<\/b><\/a><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/www.viadirect.com\/en\/news\/viadirect-china-13-new-3d-wayfinding-kiosks-launched-chengdu-city\"><b>Chengdu<\/b><\/a><span style=\"font-weight: 400;\">, le M\u2219Cube de P\u00e9kin est la 3e collaboration de ViaDirect avec KWG Property.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Photos ext\u00e9rieures du M\u2219Cube de P\u00e9kin sont \u00a9 <\/span><\/i><a href=\"https:\/\/www.mvrdv.nl\/\"><b><i>MVRDV<\/i><\/b><\/a><i><span style=\"font-weight: 400;\"> \/ Seth Powers, avec leur aimable autorisation.<\/span><\/i><\/p>\n<p><b>\u00c0 propos de ViaDirect<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Les solutions logicielles d'orientation 3D interactive ViaDirect conseillent et guident de mani\u00e8re intuitive et moderne les personnes visitant les lieux publics et professionnels depuis 2009: centres commerciaux, grands magasins, mus\u00e9es, h\u00f4pitaux, gares et a\u00e9roports, parcs d'attractions, universit\u00e9s, bureaux et si\u00e8ges sociaux, industriels et centres d'affaires\u2026\u00a0\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Leader en Europe, Russie et Am\u00e9rique Centrale, ViaDirect a install\u00e9 ses bornes interactives d\u2019orientation sur plus de 400 sites r\u00e9partis dans 33 pays en Am\u00e9rique du Nord et du Sud, Afrique, Asie, Europe, Moyen-Orient\u2026<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">ViaDirect dispose de 8 bureaux internationaux.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">ViaDirect a 8 bureaux internationaux. Le si\u00e8ge social est situ\u00e9 \u00e0 Paris, en France.<\/span><\/i><\/p>\n<p><b>La suite logicielle ViaDirect du M\u2219Cube de P\u00e9kin comprend\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carte 3D interactive compl\u00e8te du b\u00e2timent sur 9 niveaux<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recherche personnalis\u00e9e d\u2019itin\u00e9raire avec indicateur de distance \u00e0 parcourir\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listing alphab\u00e9tique des boutiques, caf\u00e9s et restaurants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recherche des boutiques et restaurants par nom, cat\u00e9gorie et par \u00e9tage<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recherche par saisie manuscrite d'une lettre ou d'un mot sur l'\u00e9cran tactile (chinois seulement)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listing des services et moyens de transport<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affichage dynamique des promotions et \u00e9v\u00e8nements<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menus disponibles en chinois traditionnel, chinois simplifi\u00e9 et anglais<\/span><\/li>\n<\/ul>\n<p><b>\u00c0 noter...<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le client g\u00e8re et contr\u00f4le en direct le contenu des affichages dynamiques via une interface d\u00e9di\u00e9e<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Au c\u0153ur de P\u00e9kin, le centre commercial M\u2219Cube utilise les solutions d\u2019orientation 3D ViaDirect.\u00a0<\/p>\n<p>En collaboration avec ses partenaires locaux en Chine, ViaDirect a install\u00e9 au M\u2219Cube de P\u00e9kin sa suite logicielle d\u2019orientation 3D et d\u2019informations dans un ensemble constitu\u00e9 d\u2019une borne horizontale et de trois totems verticaux.<\/p>","protected":false},"author":3,"featured_media":9056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M.Cube mall using ViaDirect 3D wayfinding solutions<\/title>\n<meta name=\"description\" content=\"outside pictures \u00a9 MVRDV \/ Seth Powers... 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