{"id":6086,"date":"2019-09-27T00:16:00","date_gmt":"2019-09-27T00:16:00","guid":{"rendered":"https:\/\/www.viadirect.com\/?p=6086"},"modified":"2022-01-10T13:38:12","modified_gmt":"2022-01-10T13:38:12","slug":"nordstan-mall-gothenburg-use-viadirect-giants-wayfinding-kiosks-pelikan","status":"publish","type":"post","link":"https:\/\/viadirect-preprod.wylog.com\/fr\/nordstan-mall-gothenburg-use-viadirect-giants-wayfinding-kiosks-pelikan\/","title":{"rendered":"NORDSTAN MALL OF GOTHENBURG"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dans le c\u0153ur de <strong>G\u00f6teborg<\/strong>, the historical <\/span><a href=\"https:\/\/nordstan.se\/en\/\"><b>Nordstan<\/b><\/a><span style=\"font-weight: 400;\"> de G\u00f6teborg utilise d\u00e9sormais les plus grands totems d\u2019orientation de ViaDirect: les Pelikan et leurs 3 grands \u00e9crans. En plein c\u0153ur de la ville de G\u00f6teborg, l\u2019historique centre commercial Nordstan est en activit\u00e9 depuis 1972. Le plus grand centre commercial de la r\u00e9gion scandinave a \u00e9t\u00e9 r\u00e9nov\u00e9 pendant plusieurs ann\u00e9es comme tout le quartier alentour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ViaDirect et <\/span><a href=\"https:\/\/www.clearchannel.se\/\"><b>Clear Channel Su\u00e8de<\/b><\/a><span style=\"font-weight: 400;\"> se sont alors associ\u00e9s pour accompagner la toute nouvelle allure du centre avec un ensemble de 7 \u00e9normes totems Pelikan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces totems verticaux soutiennent 1 \u00e9cran vertical g\u00e9ant de 75\u2019\u2019 sur une face et un \u00e9cran vertical de 49'' sur l'autre. Ils affichent des vid\u00e9os publicitaires de Clear Channel. Un 3\u00e8me \u00e9cran horizontal tactile de 43\u2019\u2019 \u00e0 port\u00e9e de main affiche le logiciel interactif d\u2019orientation de ViaDirect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les visiteurs tournent la t\u00eate pour voir les \u00e9normes \u00e9crans affichant des vid\u00e9os et finissent par toucher les \u00e9crans interactifs pour obtenir des informations et se diriger dans le centre commercial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embl\u00e9matique depuis les ann\u00e9es 70, Nordstan utilisait pr\u00e9c\u00e9demment une solution d\u2019orientation estim\u00e9e obsol\u00e8te par tous. Heureusement, les millions de visiteurs vont d\u00e9sormais appr\u00e9cier non seulement le nouveau look de leur centre commercial mais aussi une tr\u00e8s efficace et ergonomique solution d\u2019orientation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Minimaliste en apparence, la carte ViaDirect en 3D des lieux est en fait con\u00e7ue et visuellement optimis\u00e9e pour offrir aux visiteurs une information compr\u00e9hensible et instantan\u00e9e sur la destination de leur choix dans les 70 000 m2 de magasins, restaurants et services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 partir d\u2019un moteur de recherche et d\u2019orientation facile \u00e0 utiliser, le logiciel ViaDirect offre un acc\u00e8s rapide aux itin\u00e9raires vers tous les magasins, services et restaurants disponibles (voir ci-contre).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir fourni le meuble et les composants \u00e9lectroniques et r\u00e9alis\u00e9 l\u2019installation des totems dans le centre, ViaDirect partage avec Clear Channel la maintenance quotidienne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clear Channel prend en charge la supervision des flux vid\u00e9o tandis que ViaDirect s\u2019assure du bon fonctionnement du logiciel d\u2019orientation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le logiciel ViaDirect du centre commercial Nordstan comprend\u2026<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan interactif en 3D des 3 niveaux r\u00e9partis sur 70 000 m2 de commerces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019envoi instantan\u00e9 de l\u2019itin\u00e9raire sur t\u00e9l\u00e9phone mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recherche des 200 boutiques par cat\u00e9gorie (caf\u00e9s &amp; restaurants, \u00e9lectronique, mode &amp; accessoires, maison &amp; int\u00e9rieur, jouets &amp; hobbies\u2026) et par ordre alphab\u00e9tique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information et direction vers tous les services du centre (distributeur de billets, ascenseurs et escalators, parking\u2026)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information sur le service de fid\u00e9lit\u00e9 client\u00e8le de Nordstan<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affichage des nouvelles et \u00e9v\u00e8nements du centre synchronis\u00e9s \u00e0 partir du site internet de Nordstan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information en temps r\u00e9el sur les transports publics \u00e0 proximit\u00e9 (V\u00e4sttraffik)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Itin\u00e9raire vers le parking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information en temps r\u00e9el sur le trafic routier avec calcul du temps vers la destination<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interface utilisateur en langue su\u00e9doise, anglaise et allemande<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Newly refurbished Gothenburg historical Nordstan mall is now enjoying the biggest ViaDirect wayfinding kiosks ever : the Pelikan with its<\/p>","protected":false},"author":3,"featured_media":10102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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