{"id":6062,"date":"2019-11-15T23:47:00","date_gmt":"2019-11-15T23:47:00","guid":{"rendered":"https:\/\/www.viadirect.com\/?p=6062"},"modified":"2021-12-23T15:50:14","modified_gmt":"2021-12-23T15:50:14","slug":"new-viadirect-wayfinding-installation-colombia-mall-parque-la-colina","status":"publish","type":"post","link":"https:\/\/viadirect-preprod.wylog.com\/fr\/new-viadirect-wayfinding-installation-colombia-mall-parque-la-colina\/","title":{"rendered":"PARQUE LA COLINA"},"content":{"rendered":"

Le centre commercial Parque la Colina de Bogota est d\u00e9sormais \u00e9quip\u00e9 de la solution d\u2019orientation ViaDirect.<\/span><\/p>\n

Pour guider et divertir les visiteurs du centre commercial <\/span>Parque la Colina<\/b><\/a> , la 4e installation de ViaDirect en Colombie a adopt\u00e9 une configuration originale.<\/span><\/p>\n

L\u2019ensemble comprend en effet pas moins de 17 totems verticaux de tr\u00e8s grande taille \u00e9quip\u00e9s chacun de 2 \u00e9crans de 65\u2019\u2019.<\/span><\/p>\n

Sur une face se trouve un \u00e9cran tactile invitant \u00e0 interagir avec le logiciel d\u2019orientation ViaDirect. Sur l\u2019autre face, l\u2019\u00e9cran affiche des vid\u00e9os commerciales exploitant le logiciel d\u2019affichage dynamique <\/span>Media4Display<\/b><\/a> d\u00e9velopp\u00e9 par la soci\u00e9t\u00e9 partenaire <\/span>Telelogos<\/b><\/a>.<\/span><\/p>\n

Pour \u00eatre plus pr\u00e9cis encore, 2 des 17 totems ont recto verso des \u00e9crans tactiles affichant le logiciel d\u2019orientation interactif ViaDirect.<\/span><\/p>\n

L\u2019installation totalise ainsi 34 \u00e9crans spectaculaires aptes \u00e0 attirer et guider sans l\u2019ombre d\u2019un doute les visiteurs et clients du centre commercial Parque la Colina.<\/span><\/p>\n

Command\u00e9 par la fonci\u00e8re commerciale Parque Arauco, supervis\u00e9 par ViaDirect, ce grand projet a \u00e9t\u00e9 men\u00e9 \u00e0 bien gr\u00e2ce \u00e0 l\u2019effort collectif de la soci\u00e9t\u00e9 <\/span>Gable<\/b><\/a> et des \u00e9quipes et partenaires locaux de ViaDirect.<\/span><\/p>\n

Gable, le sp\u00e9cialiste am\u00e9ricain des solutions d\u2019affichage dynamique, s\u2019est occup\u00e9 du mobilier et du hardware, tandis que ViaDirect a dirig\u00e9 l\u2019installation physique dans le centre commercial.<\/span><\/p>\n

ViaDirect a bien entendu d\u00e9velopp\u00e9 et livr\u00e9 une version adapt\u00e9e au centre Parque la Colina de son logiciel d\u2019orientation et assurera \u00e9galement la maintenance logicielle et hardware.<\/span><\/p>\n

Pr\u00e9sente en Colombie, au P\u00e9rou et au Chili, la fonci\u00e8re commerciale <\/span>Parque Arauco<\/b><\/a> g\u00e8re quatre types de centre commerciaux : des r\u00e9gionaux, de voisinage, des outlets et des galeries commer\u00e7antes \u00e0 ciel ouvert (shopping promenade).<\/span>\u00a0<\/span><\/p>\n

Inaugur\u00e9 en 2016 \u00e0 Bogota, le Parque la Colina et ses 62 500 m2 est un des centres commerciaux principaux de la capitale colombienne comptabilisant 7 millions d\u2019habitants. Le centre abrite un espace dit social regroupant des restaurants de qualit\u00e9 accompagn\u00e9s de musique live les week-ends, un espace vert ext\u00e9rieur de 13 263 m2 pour la famille et les enfants, et un complexe Cinemark de 5 salles de cin\u00e9ma \u00e9quip\u00e9es 3D.<\/span><\/p>\n

Le logiciel ViaDirect de Parque la Colina comprend\u2026<\/strong><\/h4>\n
    \n
  • Plan interactif en 3D des 4 niveaux et 62 500 m2 du centre<\/span><\/li>\n
  • Envoi de l\u2019itin\u00e9raire choisi sur t\u00e9l\u00e9phone mobile gr\u00e2ce au scan d\u2019un code QR sur la borne<\/span><\/li>\n
  • Affichage optionnel adapt\u00e9 pour personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR)<\/span><\/li>\n
  • Itin\u00e9raires sans escalier pour les personnes \u00e0 mobilit\u00e9 r\u00e9duite (PMR)<\/span><\/li>\n
  • Recherche g\u00e9n\u00e9rale avec \u00e9cran tactile et clavier QWERTY<\/span><\/li>\n
  • Recherche de magasins par cat\u00e9gories et ordre alphab\u00e9tique<\/span><\/li>\n
  • Recherche d\u00e9taill\u00e9e des restaurants (du fast-food aux sp\u00e9cialit\u00e9s jusqu\u2019aux restaurants gastronomiques)<\/span><\/li>\n
  • Recherche d\u00e9taill\u00e9e des services du Parque la Colina: parking, transports publics, infirmerie, nurserie, DAB (distributeur automatique de billets)\u2026<\/span><\/li>\n
  • Programmes et horaires du jour des films des 5 salles du cin\u00e9ma Cinemark<\/span><\/li>\n
  • Affichage en temps r\u00e9el des offres et \u00e9v\u00e8nements du centre<\/span><\/li>\n
  • Informations touristiques g\u00e9n\u00e9rales<\/span><\/li>\n
  • Sondage de satisfaction<\/span><\/li>\n
  • Interface disponible en espagnol et anglais<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    ViaDirect was pleased to install 17 vertical kiosks, each with two double screens, at the Parque La Colina mall in Colombia for…<\/p>\n

    The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of Parque la Colina shopping center.<\/p>","protected":false},"author":3,"featured_media":9111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"\n17 giant vertical ViaDirect kiosks are present at the Parque la Colina mall<\/title>\n<meta name=\"description\" content=\"ViaDirect was pleased to install 17 vertical kiosks, each with two double screens, at the Parque La Colina mall in Colombia for...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viadirect-preprod.wylog.com\/fr\/new-viadirect-wayfinding-installation-colombia-mall-parque-la-colina\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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