GRAN SHOPPING MONGOLFIERA

Mongolfiera Molfetta, Lecce : two new shopping malls ViaDirect equipped in Italy !

ViaDirect, and its local partner PTA Group, continues to install its de bornes d’orientation in Italy by equipping the Mongolfiera shopping mall in the cities of Molfetta et Lecce.

Located about 30 km north of the city of Bari, in the Puglia region of southern Italy, in an urban area of 250,000 inhabitants, the Gran Shopping Mongolfiera in Molfetta covers 35,000 m2 of retail space. The main shopping attraction in the region since its opening in 2008, the centre attracted 5.3 million visitors to its fifty or so shops in 2016.

Further south, in the Puglia region, a few kilometres from the Adriatic coast, the Mongolfiera shopping centre in the city of Lecce has been in operation since 1994 before being expanded and refurbished in 2006. 4 million visitors come every year to shop in more than fifty shops spread over 11,300 m2.

Both shopping malls are owned by CBRE Global Investors, a $106 billion real estate investment company. CBRE acquired the two shopping malls in 2016 (Lecce) and 2018 (Molfetta) respectively.

Photos extérieures / DR

ViaDirect and PTA Group have installed 2 kiosks interactifs with the famous ViaDirect d’orientation et information software.

ViaDirect and PTA Group have now equipped 28 shopping centres in Italy !

 

La suite logicielle ViaDirect des centres Mongolfiera Molfetta et Lecce comprend…

  • Interactive 3D map of each mal
  • Search by name and categories (clothing, accessories, electronics…
  • Recherche des services de restauration 
  • Recherche des services 
  • Itinéraire instantané d’une tap à l’écran vers les distributeurs bancaires et toilettes 
  • Interface en langue italienne

About ViaDirect :

ViaDirect interactive 3D wayfinding software solutions advise and guide in an intuitive and modern way people visiting public and professional venues since 2009: Shopping malls, department stores, museums, hospitals, train stations and airports, amusement parks, universities, offices and headquarters, industrial and business centers…  

Leader in Europe, Russia, and Central America, ViaDirect has implemented its 3D wayfinding interactive kiosks et et d’information in more than 400 areas in 36 countries in North and South America, Africa, Asia, Europe, Middle-East…

ViaDirect dispose de 8 bureaux internationaux.
ViaDirect a 8 bureaux internationaux. Le siège social est situé à Paris, en France.

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