ViaDirect provides the latest version of its wayfinding software to equip the 12 kiosks of the Mexicain shopping mall Mundo E located
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Department Store Printemps Haussmann Paris fitted with ViaDirect wayfinding solution with JCDecaux
JCDecaux, the world’s leading outdoor advertising company, is equipping its advertising displays in the Printemps Haussmann shop with ViaDirect tactile wayfinding software.
This flagship shop of the Printemps group, an emblematic department stores’ in the capital, is spread over 3 buildings with a total of 27 floors and 44,000 m2 dedicated to shopping, customised services such as private lounges, and also to restaurants.
Located in the heart of Paris, it is a must for demanding customers looking for the Parisian spirit.
Mainly positioned in the fields of fashion, luxury, beauty but also weddings, it is full of brands such as the major international luxury brands.
In order to make its space more dynamic et d’ better guide its many daily tourists, the centre has installed the Solution ViaDirect ?.
This installation, the third collaboration between JCDecaux and ViaDirect after the installation of interactive kiosks at City Center et Villaggio (Doha, Qatar), underlines the growing interest in offering digital services coupled with digital advertising campaigns.
Eight elegant digital displays were deployed in a dual-screen version: one for advertising displays, the other tactile for customer orientation.
A digital proposition in French and English was designed in collaboration with the Printemps and JCDecaux teams, taking into account the characteristics of a department store.
Les autres caractéristiques standard de ViaDirect ont été activées :
- Guidage des personnes en 3D temps réel multi-étages
- Plan multi-étages tactile
- Recherche par thème et par destination
- Recherche prédictive de marques par mots-clés
- Interface utilisateur riche et animée
- Affichage de visuels d'information
- Interfaçage avec des flux de données externes (mise à jour des marques)
- Monitoring temps réel des équipements et gestion des incidents à H+2.