{"id":6062,"date":"2019-11-15T23:47:00","date_gmt":"2019-11-15T23:47:00","guid":{"rendered":"https:\/\/www.viadirect.com\/?p=6062"},"modified":"2021-12-23T15:50:14","modified_gmt":"2021-12-23T15:50:14","slug":"new-viadirect-wayfinding-installation-colombia-mall-parque-la-colina","status":"publish","type":"post","link":"https:\/\/viadirect-preprod.wylog.com\/es\/new-viadirect-wayfinding-installation-colombia-mall-parque-la-colina\/","title":{"rendered":"PARQUE LA COLINA"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Parque la Colina mall in Bogota is now equipped with ViaDirect wayfinding solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of <\/span><a href=\"https:\/\/www.parquelacolina.com\/\"><b>Parque la Colina<\/b><\/a><span style=\"font-weight: 400;\"> shopping center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The complete package includes 17 giant vertical totems with one 65\u2019\u2019 screen on each side.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One side is a touch screen displaying ViaDirect wayfinding interactive software. On the other side, the totems screens broadcast a roll of commercial videos using <\/span><a href=\"https:\/\/en.telelogos-media4display.com\/\"><b>Media4Display<\/b><\/a><span style=\"font-weight: 400;\"> digital signage software from ViaDirect partner <\/span><a href=\"https:\/\/en.telelogos.com\/\"><b>Telelogos<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be more specific, 2 out of the 17 totems have dual touch screens displaying back and front ViaDirect interactive wayfinding software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The full installation totals 34 shiny screens attracting and guiding without a doubt visitors and customers of Parque la Colina mall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ordered by Parque Arauco real estate and managed by ViaDirect, the huge project is a collaborative effort between <\/span><a href=\"https:\/\/www.gablecompany.com\/\"><b>Gable<\/b><\/a><span style=\"font-weight: 400;\"> and ViaDirect local partners and teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gable, the US specialist of digital signage solutions and technology-driven displays took care of the furniture and hardware while ViaDirect supervised the actual installation in the mall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ViaDirect, of course, delivered its tailor made wayfinding software for Parque la Colina mall and will take care of the software and technical support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Present in Colombia, Peru, and Chile, <\/span><a href=\"http:\/\/www.parauco.com\/en\/colombia\/\"><b>Parque Arauco<\/b><\/a><span style=\"font-weight: 400;\"> real estate company owns and operates four shopping center formats: regional, neighborhood, outlet malls, and strip centers.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inaugurated in 2016 in Bogota, the 62,500 m2 Parque la Colina is one of the leading shopping malls of Colombia\u2019s 7 million inhabitants capital. It accommodates a social area with several high-quality restaurants and week-end\u2019s live music, an outside 13,263 m2 green park for kids and families, and a Cinemark 5 movie theaters ready for 3D.<\/span><\/p>\n<h4><strong>ViaDirect software of Parque la Colina\u2026<\/strong><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">3D interactive map of the 4 levels 62,500 m2 mall<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Chosen itinerary sent on visitor\u2019s cell phone with QR code quick scan<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optional and accessible user interface display for people with reduced mobility (PRM)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Step-free itineraries for people with reduced mobility (PRM)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">General search on touch screen QWERTY keyboard<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Retail shops search by categories and alphabetical order<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Detailed search for restaurants (from fast-food to specialties and gastronomic)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Detailed search for Parque la Colina services: parking, public transportation, infirmary, nursery, ATM\u2026<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cinemark movie theater program and daily schedules<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Real-time display of offers and events<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Touristic general information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Satisfaction survey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interfaz de usuario en espa\u00f1ol e ingl\u00e9s<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>ViaDirect was pleased to install 17 vertical kiosks, each with two double screens, at the Parque La Colina mall in Colombia for&#8230;<\/p>\n<p>The 4th ViaDirect mall installation in Colombia is a big and special one to guide and entertain the 4 levels of Parque la Colina shopping center.<\/p>","protected":false},"author":3,"featured_media":9111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 giant vertical ViaDirect kiosks are present at the Parque la Colina mall<\/title>\n<meta name=\"description\" content=\"ViaDirect was pleased to install 17 vertical kiosks, each with two double screens, at the Parque La Colina mall in Colombia for...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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