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THE ‘CITY PLAZA’ MALL IN SOCHI SELECTS THE VIADIRECT MULTICHANNEL SOLUTION: KIOSKS, MOBILE APPS AND WEBSITE
1 October 2015
Sochi, RUSSIA
A third mall in Russia for ViaDirect
After installing ‘RIO Leninsky’ and ‘Erevan Plaza’, ViaDirect returns again in Russia and installs its wayfinding solution in the ‘City Plaza’ mall in Sochi.
Interactive kiosks, websites, and mobile apps arrive in Sochi! ‘City Plaza’ chooses to install 6 multi-touch directories, a website, and an Android / iOS application to digitize its shopping mall.
KIOSKS:
‘City Plaza’ has selected 6 “gazelles” from our ViaDirect exclusive catalog, featured with a luminous totem. Produced by ViaDirect, these kiosks comply with the highest standards of quality and include the latest hardware technologies:
- HD LED 700 nits 24/7/365 professional display
- Latest generation multitouch technology
- VD Box: smart management of electronic equipment
- Ultra-slim and i7 3rd generation powerful media player
SOFTWARE:
The kiosks are equipped with ViaDirect’s information and wayfinding solution and managed by a powerful back-end system:
- A 3D map that guides people in real-time
- A full multi-touch map experience
- Search stores by alphabet or category
- Search services easily
- Search restaurants
- Parking
- Practical services of the center
- Display of promotions/best deals
- Movies’ live information, synopsis, and next showing timetables
ViaDirect also offers a website with a 2D interactive map of the mall and an Android / iOS mobile application with a 3D interactive map for ‘City Plaza’.
In the context of a multi-channel digital strategy, the mobile, kiosks, and the website operate in Web Services with a back office for perfect synchronization and automatic updates of data on different platforms.